Our Model
Locally Relevant, QualityContent
There are thousands of podcasts available on virtually any topic but the problem is that it’s really hard to find good podcasts and harder still to find good podcasts relevant to where you live. TownPodcast.com is a national network of independently operated TownPodcasts that each act as a central clearinghouse for locally produced content that’s relevant to the town’s immediate market. And because each TownPodcast is locally managed by a Town Manager who reviews new podcasts, subscribers simply subscribe once to their TownPodcast to receive a wide variety of quality programming that affects their daily lives. TownPodcast delivers locally relevant high quality content and frees subscribers from the hassle of constantly searching for and subscribing to new, locally relevant podcasts.
The podcast selection service listeners have been waiting for
A quick visit to any of the many podcast directories will reveal an endless list of podcasts to choose from and that’s the problem: the only way to figure out if they are any good is that you have to listen to each one of them individually, something only the truly devoted are willing to do. Most people just want to turn on their mp3 player and get good content. TownPodcast.com delivers a valuable service because each Town Manager takes the time to listen to new, locally relevant podcasts and then, if appropriate, inserts the podcast into the proper LaserCast™ feed that is sent to a highly targeted audience. The end result is that the subscriber signs up only once, yet receives podcasts from a wide variety of content, all of it targeted to their profile, without ever having to hunt and peck through a trial and error listening process.
Perfect outlet for mass media Radio, Print, and TV
TownPodcast’s exclusive LaserCast™ technology delivers what every advertiser wants: pinpoint accurate market segmentation. TownPodcast.Com subscribers are segmented by common advertising demographics so that marketers will be able to communicate to targeted markets in ways they could only dream of before.
When you combine LazerCast™ pinpoint segmentation with the fact that qualified mass-media partners can use TownPodcast.Com standard functions for FREE, you have the ideal value proposition: unparalled media segmentation in a new, exploding market for no additional cost.
Opportunities for everyone to participate: Podcasters, Town Managers, and Sales Execs
TownPodcast is built on an inclusive business model. Each TownPodcast is locally operated with 100% independent contractors working together and sharing real revenues.
- Podcasters: Create their shows and participate in advertising revenues earned.
- Sales Execs: Manage advertiser relationships and sell from existing podcast inventory.
- Town Managers: Review local podcasts, insert them into the appropriate subscriber streams, and manage advertiser insertions in non-mass media podcasts.
Summary
- TownPodcast.Com is a national network with a local content focus.
- Radio, Print, and TV media have a cost-free method to get into podcasting with a unique technology that enables LaserCast™ pinpoint delivery of targeted messages.
- A decentralized, locally operated model utilizing independent contractors provides a way for nearly any serious parties to get involved with generating revenue.
- Subscribers enjoy locally relevant podcasts across a variety of topics with a single subscription. No more trial and error to find great podcasts because the Town Managers do it for them.